As designer collaborations become more and more popular they are no longer being seen just at fast fashion retailers. Most recently Saks competitor Neiman Marcus did a holiday collaboration collection with Target.
Black Milk Clothing has gained a lot of popularity in the last year because of their signature printed leggings (Retailing at $100). What makes them unique is that they are sold exclusively online and are produced then shipped from Australia. Black Milk owes much of its popularity from social platforms such as instagram and twitter.
For my collaboration Saks.com will premier 20 pairs of Black Milk leggings on their Saks.com website per day. They will be exclusive designs made specifically for Saks. Saks will then introduce one pair of leggings per day. This will keep the customer coming back to check each day what the new print is and create a sense of "scarcity".
Both Saks and Black Milk will use their already established Tumblr and Instagram interfaces to promote this event. Each day both retailers will captures photos of the day's leggings in action.
The collaboration will help promote Saks contemporary department, giving is more uniqueness.
