Innovative Ecommerce Systems: M-Commerce

Saks Fifth Avenue recently updated its mobile application that offers commerce, exclusive videos and a bar code scanner to find additional details on in-store items. IPhone and iPad users can create gift lists, locate a store, view the Saks gift guide and shop special offers. A customer can scan a bar code in store and get all the reviews from customers on the product as well as runway videos.

 

Below a customer can take a photo of a barcode or manually input it for details.

 

Using location services a customer can track which locations have the exact item they are seeking.