The Saks Fifth Avenue retail value proposition is to offer both
variety and depth in selection of apparel from high-end designers around the
world to customers in the United States. Depending on the store location and size, the assortment of their inventory varies. However, Saks is viewed as a luxury department
store retailer. As a department store, Saks strives to deliver a high standard of
personal service to its customers and work to build lasting relationships with
them. The internationally sourced products help maintain exclusivity for the
store as well as distinguishes its regular clientele from the average consumer. It
is the exclusive access to these brands that preserves their status in
the luxury brand category and in the mind of the consumer.
