Plan of Action Process: Benchmarks

 To determine the metrics of success, Saks must closely monitor the following benchmarks:

1) Web Traffic: As the Saks website continues to expand it is imperative to find which areas of the website is creating the least and the most traffic. Web traffic will determine weather or not it is lucrative to maintain a specific sector of a website or if editing is needed.

2) Click Through Rates: As marketing begins to because more and more competitive, especially on the web, it is necessary that Saks see how much these advertising methods are effecting their business.