Aesthetics

Saks Fifth Avenue's website promotes easy access shopping. When viewing the homepage of the store you wouldn't think that the website is mimicking the store aesthetics. Inside you will find bland images of what are "hot" items and very limited look books. The color schemes are very simple and rarely go beyond black and white. Overall, the website can be improved but this has proven to be a challenge with a retailer that carries such a large assortment.